Search Engine Optimization.
When someone is just searching around on the internet for the kinds of products or services you offer, how likely are they to find your business or organization? The answer comes from the behind the scenes work that’s been done with Search Engine Optimization or SEO. This critically important step in the website design and build process will determine whether your beautifully designed site will ever work for you.
Making sure you can be found.
Optimizing your digital presence requires strategic coordination. Search Engines, the most important on which is Google, wield great power over whether and how people who are shopping for things you might offer will find you before finding others.
Making certain that you have a clear digital identity and clear and consistent images and posts go a long way to working your way up the SEO rankings.
CSllc understands the importance of the careful management of your Search Engine accounts. Whether you are launching a new business or cleaning up an existing one, the importance of managing your Optimization cannot be overstated.
Beyond just getting the management set up correctly, there are points of integration with your other internet activities and the need to be managed so that you build Indexing on those Search Engines. It is that Indexing or recognition of activity and longevity that draw your business up the list of similar businesses.
Things such as multiple names for your business – even what might seem like minor differences in the way you list your address – can have real and immediate implications for how Search Engines rank your business.
Rather than adding to your “searchability” it can make it much harder to find you when someone “Googles” you or even just tries to find driving directions on Bing or Mapquest.
CSllc will conduct a full inventory of what you have created and what might need to be added, changed, updated or made active so that your business moves up in the results list when people are looking for a business like yours.
CSllc begins with a complete assessment of your Google identity and will move you into a full suite of services within the rapidly changing Google My Business community.
This dashboard-driven suite of products gives you a branded presence in mapping, location information, search static web page and the potential to post searchable rapid posts about events or new things happening in your business.
CSllc develops a style guide to make your message recognizable wherever your customer see it.
From pens to tee shirts. From uniforms to give-aways, CSllc provides ASI-certified branded promo items that complete your communications look and feel.
CSllc makes your brand and message stand out on the social media platforms that make the best sense for your business that are then integrated into your website.
CSllc assigns experienced journalists to write content for your communications and materials - from your website to your social posts to your newsletters to your brochures and business cards - to create a comprehensive brand.
CSllc ties everything together with communications and design that ties your brand into one cohesive message and is scheduled into a customer nurturing strategy to keep you in front of existing customers while you attract new ones.
Search Engine Optimization
CSllc crafts SEO for clients through strategic writing that is visible and integrations on the back side of the website that ties the strength of a tightly built website to the power of social media platforms.